Wednesday, May 20, 2009
BillShrink’s Pham Speaks About the T-Mobile Deal, the Econalypse and More!
Last week, BoomTown paid an economically-minded visit to the Redwood City, Calif., offices of BillShrink, a Silicon Valley start-up aimed at helping consumers find cheaper prices on gas, cellphones and plans and credit cards via a Web-based comparison and alert system.
Launched about a year ago and armed with about $9 million in funding from Bessemer Venture Partners and Trinity Ventures, it has aims of moving into a range of other money-saving arenas too.
But today, it got a major boost in its existing business by inking a deal to be part of a huge national advertising campaign by T-Mobile aimed at boosting price awareness among consumers, an apt message for these econalyptic times.
