BoomTown » USA Today

As Traffic Booms, Is HuffPo Ready to Make Some Real Dough?

Kara Swisher — Tue, 20 Oct 2009 16:21:53 +0000

For the past few months, the Huffington Post has been on a bit of a tear–both in terms of traffic gains and in its hiring of some big talent for key positions.

Now, those execs are focusing on using that consumer momentum to achieve what has eluded the Huffington Post thus far: Making some serious bank from the privately held news and media site.

How to help marketers to better understand the site and, therefore, spur this significant monetization will be his main focus at the Huffington Post, said Greg Coleman to BoomTown in an interview over the weekend.

Coleman–a former Yahoo (YHOO) advertising exec, as well as one for Time Warner (TWX) online unit AOL–was named president and chief revenue officer a month ago by Huffington Post’s new CEO, Eric Hippeau.

Hippeau, who was himself just appointed in June, is another well-known online media exec and has been a big investor and board member of the Huffington Post. (You can read a thorough interview by Staci Kramer with Hippeau on paidContent.)

“It’s important for advertisers to know how big we have gotten, while also highlighting this amazing audience of influencers we have gathered,” said Coleman, in his first media chitchat since taking on the job. “I think it is the beginning of a tipping point.”

Well, of course, Coleman would say that, as the guy looking to drum up interest among marketers in spending their money on the Huffington Post.

But stats seem to indicate that consumers are increasingly liking what the Huffington Post is creating, because it is starting to surpass some well-known media icons on the Web in traffic.

While more of this increase is going to be due to a socialization of the news–the Huffington Post has an aggressive deployment of Facebook Connect called HuffPost Social News–the growth is more about building a brand people trust and seek out.

According to recent reports from both comScore (SCOR) and Nielsen Online, for example, the site just became larger than several online brands of big media companies, such as the Washington Post (WPO), in terms of unique monthly visitors.

In its September report, Nielsen clocked the Huffington Post at 9.47 million uniques, up 26 percent, while the Post site was at 9.2 million–a drop of 30 percent.

According to the Nielsen, the Huffington Post is within spitting distance of USA Today’s Web site (9.9 million), a Gannett (GCI) property.

And, it is bigger than Hearst Newspapers Digital (7.9 million) and the BBC (7.2 million).

For September, comScore has the Huffington Post (at 6.83 million) besting the Post (6.77 million)–as well as WSJ.com (6.7 million), a unit of Dow Jones, which is owned by News Corp. (NWS).

(The Wall Street Journal site, to be fair, makes a chunk of its revenue from subscription fees, rather than relying solely on advertising from traffic like the Huffington Post. And full disclosure: Dow Jones owns this site.)

In any case, big traffic is key for most news sites, and internal numbers from Google (GOOG) Analytics that Huffington Post execs cite are higher, as is typical for most sites, pegging traffic at about 27 million monthly uniques with more than two million reader comments per month.

Huffington Post co-founder and blogging icon Arianna Huffington attributes the recent boost in traffic to the site’s proclivity to “start conversations” that interest readers, such as her recent suggestion that Vice President Joe Biden should resign.

“We are aiming to go beyond just facts, to create a narrative,” said Huffington, who thinks the speed of news helps attract visitors to the site. “We think bringing journalism to a new level is exactly what people are looking for.”

Perhaps. But, even if traffic increases continue to bear her theories out, she and others have said that the Huffington Post still has not been regularly profitable despite doubling annual revenue–mostly in advertising–to what some estimate to be about $8 million in 2009.

While the site is aiming to invest rather than focus too hard on showing profits, Coleman said he would like to make revenue seven times larger in the next years, building on the performance of the site to vaunt past old media giants online.

“This kind of thing is a milestone for the marketing community,” he said. “Our goal is to be the top Internet newspaper, and this points out that we are on our way.”

To do that, he will have to spend some of the $37 million in funding that the Huffington Post has raised from venture investors.

While the edit side is using the money to expand the number of news categories, Coleman said his focus will be on building a higher caliber team of sales and marketing execs with deeper relationships to big clients.

“Unlike selling an auto page on Yahoo (YHOO), our site has a more complex sales process that takes some time for people to understand,” said Coleman. “But once they get it, it should be an easier sale.”

Until then, check out the video of the entire interview I did at the seventh D: All Things Digital conference with Huffington and Washington Post publisher Katharine Weymouth in which they talk about the future of journalism and more:

[ See post to watch video ]

NPR's Honchos Talk Digital at "Think In" in San Francisco (Also, Scoble!)

Kara Swisher — Tue, 13 Oct 2009 01:14:24 +0000

Last Friday, National Public Radio CEO Vivian Schiller and Digital Media SVP and GM Kinsey WiIson came to San Francisco for a “Digital Think In” to pick the brains of some Silicon Valley types about where the public radio icon should go, digitally speaking.

While NPR actually has been pretty fast-forward with podcasts and a robust Web site, it still has to think about what social networking means to it and whether a day is coming when broadcasting online will be bigger than offline.

Also, what’s up with Twitter?

These and other questions were discussed at frog design Friday with a passel of Web types like investor Roger McNamee of Elevation Partners, Toni Schneider of Automattic, craigslist founder Craig Newmark and LinkedIn founder and Chairman Reid Hoffman.

Also, ubiquitous blogger Robert Scoble, who wants NPR to open itself up like a can of beans.

The Think In participants were charged with making suggestions related to five main topics: Social media and connection to the audience, NPR’s national network of more than 800 stations, the potential of its open API, expansion of platforms and how to diversify its revenue model.

BoomTown always likes crowdsourcing innovation, even among the digital elite.

While at the event in the morning, I talked to Schiller, who came to NPR last year after a stint as general manager of the New York Times online unit, and also to Wilson, who previously worked as executive editor for USA Today and ran its digital efforts before that.

Along with my video interview with them, below, you can check out some more detailed information from the event here.

Here’s my video:

[ See post to watch video ]

Mount Techmore: Pogue, Baig, Levy and Mossberg at Apple Event

Kara Swisher — Thu, 10 Sep 2009 06:11:43 +0000

BoomTown could not resist posting this photo for posterity’s sake, taken by All Things Digital Webmaster and master photog Adam Tow.

It pictures a quartet of the tech media’s heavy hitters, all attending at the Apple (APPL) event in San Francisco today–including, from right to left, Walt Mossberg of ATD and The Wall Street Journal, Wired’s Steven Levy, Ed Baig of USA Today and the New York Times’s David Pogue.

They look almost harmless. Almost!

(Click on the image to make it larger.)

BoomTown Talks About the iPhone Apps Economy on the News Hour (Plus Some Future Stuff Blather)

Kara Swisher — Fri, 04 Sep 2009 08:52:40 +0000

Last night, the News Hour With Jim Lehrer aired a piece on PBS on “how technology companies are innovating amid the recession by designing popular new smart phone applications.”

BoomTown was asked to reprise my recurring role as a naysayer to tech hyperbole that always comes with the latest trend.

This time it was about how perhaps not all of the 65,000 apps being created by legions of third-party developers for the Apple (AAPL) iPhone–as well as for other smart phone platforms such as Google (GOOG) Android and Palm (PALM) Pre–will result in gold, diamonds and unicorns raining down on innovative entrepreneurs.

Well, except for the iBeer folks!

Oddly enough, I somehow went all Jules Verne at the end and started talking about ubiquitous screens on coffee tables, referencing the movie, “Minority Report” (which I love, despite the ever-annoying Tom Cruise).

So, I am obviously just as bad.

Here’s the video from the News Hour and, if you prefer, here is a link to the transcript:

In addition, here is a lovely clip from “Minority Report,” just because I like to embed stuff and it features that cool interactive mall scene and the USA Today e-newspaper (plus Portuguese subtitles!):

For the Record: The Official Yahoo New Homepage Press Release

Kara Swisher — Tue, 21 Jul 2009 20:20:34 +0000

All the news is already out about the new Yahoo homepage, which was launched today and which you can try here.

It features customizable applications, from Yahoo and third-party developers like Facebook, as well as a cleaner look.

But, just in case you are not satisfied yet, here is the full press release on the new front page for Yahoo (YHOO):

New Yahoo! Homepage Lets People Make the Web Their Own

Consumers can now personalize their Yahoo! experience with the best of the Web; Customizable apps stay with you when you’re mobile

Sunnyvale, Calif.–July 21, 2009–Yahoo!® Inc. (Nasdaq: YHOO) is launching a new homepage that brings together the best of the Web with the best of Yahoo! in a single destination across both PC and mobile screens. With the new Yahoo! homepage, people can easily add apps–from Yahoo! or virtually any other site on the Web–and access them from their computer or mobile devices so that their favorite content, services and experiences are always at their fingertips. The new Yahoo! homepage is available today in the U.S. at http://yahoo.com/try new and will roll-out in France, India, the UK, and on mobile devices over the coming week.

Today’s launch represents the most significant change to the Yahoo! homepage since the company’s inception. By enabling this level of personalization, Yahoo! allows people to get more done, faster, all in a single place. This launch is a major milestone in the Yahoo! Open Strategy, which seeks to mesh the Yahoo! experience with the best online content and services.

“People are living more of their lives online–in the U.S., the average person visits a staggering 85 sites a month*. Whether for the PC or a mobile device, Yahoo! is bringing greater simplicity and relevance to the way people experience the Web,” said Ari Balogh, executive vice president of products & chief technology officer. “By focusing on what people have told us they want, our new homepage is designed to help them stay on top of what is going on in their world, and in the rest of the world.”

The new Yahoo! homepage brings together the best tools and content from across the Web, combined with leading content and services from Yahoo! properties, to give people one place to access the people and things that matter to them most.

New features of the Yahoo! homepage include:

• My Favorites–People can easily choose from a dashboard of more than 65 apps to add directly to their homepage, including different email providers (AOL®, Gmail®, Yahoo! Mail), best of breed content sites (Barron’s®, NPR®, omg!, USA Today), popular social networking sites (Facebook® and MySpace®), and dozens of others. These apps give people the ability to preview, interact with, or navigate to their favorite sites from one easy check-in point.

• App Maker–Using technology developed by Yahoo!, people can easily create their own app on the fly by adding virtually any URL of their choice.

• Trend Setter–A new snapshot of trends, including the most popular searches, insights from Yahoo! Buzz, and fun facts from around the Web.

• PC to Mobile Sync (coming soon)–People will be able to continue their Yahoo! experience on the go with a more seamless PC to mobile integration. New apps added to the Yahoo! homepage on the PC can be added to the mobile homepage.

• More Personal News–Hyper-local news and the ability to toggle the news module to the top of the page offer easier ways to access the news that matters most.

• Social Updates–People can now share their current “status” with friends directly from the homepage, get visibility into what their friends are doing across the Web, and integrate with leading social networks, such as Facebook and MySpace.

“At Facebook, we’re focused on giving people more powerful ways to connect–whether that is on Facebook or other popular Web destinations,” said Ethan Beard, director of Platform Marketing, Facebook. “With the ability to now check your Facebook activity or update your status directly on the Yahoo! homepage, we’re making it easier for people to share with their friends as they explore their favorite places on the Web.”

All users in the United States can opt-in to experience the new Yahoo! homepage at http://yahoo.com/trynew, with local versions rolling-out in France, India, the UK and on mobile devices over the coming week. Additional global rollouts are planned, beginning in the next month. More enhancements to the Yahoo! homepage, including additional apps, will be added in the coming months.

Video of PRSA What's Hot and What's Not in Tech Event

Kara Swisher — Tue, 04 Dec 2007 08:05:47 +0000

If you are a glutton for punishment, here is the entire video from the Public Relations Society of America’s Silicon Valley chapter’s annual “Media Influencer” dinner, held at the Computer History Museum last week.

BoomTown was one of the tech writers on the panel, which was talking about what the big trends in tech in 2007 were and what they would be in 2008. The others were: Victoria Barret of Forbes, CNBC’s Jim Goldman, Business Week’s Rob Hof, The Wall Street Journal’s Don Clark and Robert Scoble of Scobleizer. (USA Today’s Jon Swartz could not attend.)

Venture capitalist Ann Winblad moderated the event.

Here is the whole thing:

And here is my video of the event too (and here is the post):

(I still am having problems with the Brightcove player, so I uploaded the video to YouTube.)