Tuesday, November 18, 2008
Yahoo’s Peter (Chernin) Principle–And Other CEO Choices
Obviously, the dream CEO for Yahoo is News Corp. President and COO Peter Chernin.
And, no surprise, he is the No. 1 choice of most inside and outside Yahoo in the wake of the news late yesterday that its current CEO and Co-Founder Jerry Yang is stepping down.
Well, Yahoo would certainly be a challenge for Chernin, in terms of a corporate cleanup challenge, especially compared to figuring out how to make bank on plush toys from “The Simpsons.”
But there are many other contenders for the job, despite the slog it could be. Here’s BoomTown’s list…




