Tony Conrad, CEO and co-founder of Sphere–the contextually relevant content engine AOL bought in the spring of 2008 for upward of $25 million–left the Time Warner online unit last month, several sources have told BoomTown in recent weeks.

But, in an effort by AOL’s CEO Tim Armstrong to hold onto entrepreneurial talent, Conrad has agreed to become “Special Advisor” to its AOL Ventures Unit.

Apparently, he is also mulling a new start-up and remains a VC too.

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Joe Kraus–the longtime Silicon Valley entrepreneur who sold his most recent start-up, JotSpot, to Google in 2006 and has been a director of product management since–has moved to its Google Ventures unit as a partner, said several sources.

Sources added that Kraus is likely to be the first of several well-known appointments at the relatively new venture arm of the search giant.

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For the past few months, the Huffington Post has been on a bit of a tear–both in terms of traffic gains and in its hiring of some big talent for key positions.

Now, those execs are focusing on using that consumer momentum to achieve what has eluded the Huffington Post thus far: Making some serious bank from the privately held news and media site.

Here’s a chat I had with new President and Chief Revenue Officer Greg Coleman about how he is aiming to do just that.

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Earlier this week, while in New York, BoomTown paid a visit to well-known media and Web exec Bob Pittman to hear about his newest venture.

And, as it turned out, it tasted pretty good.

That’s because the former MTV wunderkind, AOL top exec and currently, investor in a wide range of media and Web companies, is making tequila instead of Internet sites.

Thank God it’s Friday!

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Considering the ongoing skirmishes going on right now between Amazon and Google over digital book publishing, it’s more than ironic that Amazon CEO and founder Jeff Bezos was one of only a few initial investors in the search giant.

But–in one of the many interesting details in New Yorker author Ken Auletta’s new book, “Googled: The End Of The World As We Know It”–it was indeed Bezos who invested $250,000 in the start-up in 1998 at four cents a share.

Not that there’s anything wrong with that!

There’s a great excerpt in the New Yorker this week.

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Former Bebo CEO Joanna Shields and Shine Group Chairman and CEO Elisabeth Murdoch have formed a content start-up to produce across media platforms, both online and offline, with a focus on social engagement, according to sources.

The new venture, which does not have a name, is being financially backed by both Shine and Shields.

Based in London, it will invest, develop and partner to create a variety of content offerings that also incorporate interactive and social networking elements.

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Apparently, not everyone leaves Yahoo to join Microsoft.

On Friday, sources said, it was announced internally at Microsoft that Karl Siebrecht, the former president of Atlas at aQuantive, is joining AdReady at the end of the month as president and COO.

AdReady, based in Seattle, bills itself as an “advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes.”

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Google CEO Eric Schmidt gave what he just had to know would be a much quoted comment to the Nikkei today, explicitly saying that the company had “begun seriously looking into acquisitions again.”

Music to the beleaguered mergers and acquisitions market, to be sure, especially after a recent uptick from other big companies pulling out their wallets again as the impact of the econalypse subsides.

According to sources, Google is working on at least a half-dozen acquisition deals, most of which are small start-ups in the online advertising and cloud-computing arenas.

That would be welcome news for many.

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After a while–in a BoomTown mangling of the old cliché–if you are a nail, everything begins to look like a hammer.

So, it is probably inevitable that the next thing for much-beleaguered AOL staffers to start rumbling about is 2,000 people getting laid off next week.

After all, the Time Warner unit has a long history of whacking employees. So, it is easier to assume things will not be different under the regime of the latest CEO, Tim Armstrong.

Except it’s not actually true that such massive cuts are in the offing, since–as many sources I spoke to said–Armstrong is in the early part of figuring out what to do about the cost structure of AOL, after laying out a company strategy and rejiggering management.

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In a quiet fund-raising effort, Ning has raised $15 million more, a round that is valuing the social networking start-up at an eye-popping $750 million.

The money for this fifth Series E round comes from Silicon Valley’s Lightspeed Venture Partners.

The Palo Alto, Calif.-based Ning, founded by well-known entrepreneur and Ning Chairman Marc Andreessen and CEO Gina Bianchini, confirmed the funding when contacted by BoomTown. It was not actively searching for funding.

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In yet another appointment of an exec close to AOL Chairman and CEO Tim Armstrong, Patch Media CEO Jon Brod has taken over the new venture arm of the Time Warner online unit.

He ran Patch for Armstrong and was president and COO of Polar Capital Group, Armstrong’s private investment company, which is focused on the media, technology and sports sectors.

Now Brod will helm AOL Ventures, a new unit of AOL that Armstrong created as part of a larger new strategy to invest in new things, and he will manage a portfolio of some of its more difficult recent acquisitions.

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Two years ago, Index Ventures was part of a group that invested $45 million in Joost, the then-hot-and-hyped online video service, while bringing on well-known tech exec Mike Volpi as CEO.

Now, he is headed to Index as a partner in the venture firm, in what some might think is an ironic move.

That’s because last week, after much effort to get traction for Joost, Volpi announced that the service was undergoing a major shakeout–drastically cutting staff and shifting its business model and strategy.

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In a move that many in the Silicon Valley chattering classes were certainly wondering about, former Yahoo exec Jeff Weiner has been named CEO of LinkedIn, the largest social network focused on professionals.

Weiner, 39, who has been the president of the Mountain View, Calif.-based company since late last year, will also join the board of directors.

Current CEO, Chairman and founder Reid Hoffman will become executive chairman and will continue to work on a daily basis at LinkedIn. He said the move was not part of preparations for an initial public offering but because Weiner had already been handling the duties of CEO for some time.

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Even in the midst of a tough investing environment, Silicon Valley legend and serial entrepreneur Marc Andreessen and his longtime investing partner, Ben Horowitz, have completed the raising of his new venture fund, according to the numerous sources close to the situation, and it is oversubscribed.

Sources said the fund–which was nicknamed “Project A,” but is actually called Andreessen Horowitz–will be $300 million. It is $50 million over the $250 million he and Horowitz had planned.

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San Francisco-based Sugar Media, which specializes in Web sites aimed at women, cut its ties with NBC Universal by buying back its shares and got a Series C funding of $16 million from Sequoia Capitol.

Sequoia has been an existing venture investor, having put $5 million into the start-up in late 2006. NBC, a unit of GE, invested $10 million in 2007.

Sugar, which runs the flagship PopSugar.com site, also announced it has bought video shopping start-up, Shopflick, and had hired its founder and CEO to run a new Los Angeles-based entertainment unit.

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