The only issue that arose was over the appointment of Ash Patel to head the new Global Products group. His appointment was greeted with internal dissent, but Yahoo CEO Jerry Yang was said to have insisted that Patel remain on as planned.

Last week, I outlined the sweeping internal changes at Yahoo (YHOO), which will again dramatically change the structure of management.

As we wrote, the new Global Products group will be headed by Patel (pictured here), who is currently EVP of Yahoo’s Platforms and Infrastructure division.

Much of the Network division, which until recently was under the leadership of the now departed Jeff Weiner, will move under Patel, including search, mail, instant messenger, front page, platforms and social networking.

All these products are considered “global” properties and products, including divisions run by communications and communities SVP Brad Garlinghouse, former Search SVP Vish Makhijani and Front Door head Tapan Bhat.

While Makhijnai is leaving, Bhat is staying so far and Garlinghouse–despite previous reports of his imminent departure–will likely stay on through the summer.

Sources said the prospect of working for Patel is not a welcome one for some Yahoo execs in the old Network division.

Patel has been at Yahoo since 1996, and some do not think his operational style is dynamic enough and claim his division has had problems shipping products.

In the new organization, Global Partner Solutions EVP Hilary Schneider (pictured here) will get purview over the entire U.S. region.

Schneider will continue to oversee all ad sales and add on the Yahoo Media Group under Scott Moore, who was Weiner’s other direct report.

That shift will bring together Yahoo’s vast content properties, like Yahoo Finance, with ad sales and align them more closely.

The rest of the world will be split up between three other regions: Europe, headed by Toby Coppel; Asia, run by Rose Tsou; and emerging markets, headed by Keith Nilsson.

Patel, Schneider and the others all report to Yahoo President Sue Decker.

The reorg was largely run by Decker (pictured here) and top HR execs. Yang was involved but not very visible in the process to top managers.

And all of this reorg might be moot anyway.

Billionaire activist investor Carl Icahn is still pursuing his proxy fight to remove Yahoo’s board and management, which could come to a head at Yahoo’s annual meeting on Aug. 1.

And investors are pressing Microsoft (MSFT) to make another proposal to run Yahoo’s search ad and search businesses, which could include the software giant buying a significant stake in Yahoo.

While some think Yang will soon hand over the CEO reins to Decker, increasing numbers of insiders and outside investors are pushing for new management at the top, as Yahoo’s shares decline and more and more talent takes flight from the company.

“A fish stinks from the head,” joked one employee. “This reorg is change, but what we might need goes higher than this.”

Oh, Scott! Oh, Tapan! Want an extra office? Perhaps a giant sword?

Of the four powerful direct reports to former Yahoo Network division head Jeff Weiner–Front Door and Network Services’ Tapan Bhat, Brad Garlinghouse, who heads Yahoo’s communications and communities arenas, Media Group head Scott Moore and Yahoo Search’s Vish Makhijani–it seems only two are sticking around for now in the current state of extreme flux at Yahoo (YHOO).

That would be Moore and Bhat, who are being quiet–too quiet–as the new reorg, which we reported on in detail here, chugs into place next week.

It feels like an endless loop of “The Highlander” movie over at Yahoo these days!

The group seemingly collapsed after Weiner’s departure last week in a heap of increasingly messy goodbyes.

Makhijani is out, although it is not entirely clear that Garlinghouse is as yet.

Several sources now tell me he is considering staying around through the summer, rather than leaving in a week.

That is, unless a great opportunity opens up for the man who penned the infamous “Peanut Butter Manifesto,” which started Yahoo off on this journey of painful self-discovery.

Thanks, Brad!

Which leaves us with the fate of Bhat and Moore.

As I wrote, current plans are to fold the highly likable Bhat (pictured here) and his group into a new one called Global Products, which will be run by Ash Patel, currently EVP of Yahoo’s Platforms and Infrastructure division.

Bhat’s properties, like MyYahoo, are considered “global” and will be managed out of Yahoo HQ in Sunnyvale, Calif.

But will he stay?

While Bhat is reportedly unsure about the new structure and is considering his options, most expect him to do so, as there could be considerable upside for him even with Yahoo’s current turmoil.

So too for Moore (pictured here), who runs the Yahoo Media Group, which will be moved under Hilary Schneider, who is currently the Global Partner Solutions EVP.

The new org will bring together Yahoo’s vast content properties, like Yahoo Finance, with ad sales and align them more closely.

Several sources said Moore, a former Microsoft (MSFT) exec, is satisfied about the new arrangement and the prospect of reporting to Schneider.

And if Microsoft does return and try another takeover, he would also likely be set.

But other sources said he also has been scouting out a new start-up venture that could include some significant investors.

Indeed, execs like Moore and Bhat have a truckload of options, in any case.

Why? Because Yahoo’s President Sue Decker, who is helming the reorg, cannot afford to lose more top execs, placing the pair in the catbird seat.

And, with a lot of Web 2.0 companies in need of some experienced execs, familiar with big Internet companies, the sky might be the limit there too.

Oh, BoomTown had to say it, didn’t I?

But, as SVP Brad Garlinghouse’s fate is still uncertain at Yahoo (YHOO), his edge-of-your-seat situation is the latest wrenching dramatic shift at a company that can’t seem to stop producing them.

While reports say he has quit, Garlinghouse actually has not done that yet and will not likely make a definitive move to leave for at least a week or longer, unlike fellow Yahoo SVPs Qi Lu and Vish Makhijani, who have tendered their resignations this week.

And, of course, their boss, Network division head Jeff Weiner, who left Yahoo last week.

Garlinghouse’s departure, given all the attention, could move forward quickly, as Weiner’s did, especially given all the tumult at Yahoo. He is Yahoo’s SVP in charge of communications and communities.

So why are he and others leaving?

Sources say Garlinghouse and the other execs are deeply unhappy about the new reorganization being architected largely by President Sue Decker.

Structured now to hand over a lot more power to Yahoo EVP Hilary Schneider, who runs the Global Partner Solutions division, the changes are being made without a lot of input from execs like Garlinghouse.

Instead, Decker–with Yahoo CEO Jerry Yang–is working with a small group of top managers, especially Chief Human Resources Officer David Windley, so a lot of other top managers are largely in the dark about the changes.

This is not a good thing for morale, given that the reorg is likely to take power from the various fiefdoms at Yahoo that execs like Garlinghouse have presided over.

That’s why, unless the balance of power is changed in the new plan, it is unlikely Garlinghouse will stay on, said several sources, much more than a week or two.

If it happens, his departure will be more than ironic.

After all, it was Garlinghouse who got this whole thing started–or at least unveiled Yahoo’s internal problems to the world–with his famous “Peanut Butter Manifesto” in November of 2006.

Taking about Yahoo’s problems, he used peanut butter as a metaphor.

“I’ve heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.

I hate peanut butter. We all should.”

After insulting the delicious and nutritious spread beloved by children across the U.S., Garlinghouse also talked about the need for change in the now clearly be-careful-for-what-you-wish-for memo.

“I believe we must embrace our problems and challenges and that we must take decisive action. We have the opportunity–in fact the invitation–to send a strong, clear and powerful message to our shareholders and Wall Street, to our advertisers and our partners, to our employees (both current and future) and to our users,” he wrote.

“They are all begging for a signal that we recognize and understand our problems, and that we are charting a course for fundamental change. Our current course and speed simply will not get us there. Short-term band-aids will not get us there.”

No, indeed, they will not, especially when the wounds are now so dangerously deep throughout Yahoo’s corporate body and the bleeding of talent seemingly unstoppable.

As BoomTown reported earlier today, well-regarded top Yahoo techie Qi Lu (pictured here) will be leaving the company, in a move to be announced today or tomorrow by the troubled Internet company.

One Yahoo insider, who characterized Lu as a “rock star” and highly regarded at the company, said the departure was a “blow” that will be devastating to the engineering organization at Yahoo (YHOO).

Our post also alluded to the precarious situation around the top four execs just under Network division head Jeff Weiner, who left last week.

Those execs are: Front Door and Network Services’ Tapan Bhat, Brad Garlinghouse, who heads Yahoo’s communications and communities arenas, Media Group head Scott Moore and Yahoo Search’s Vish Makhijani.

It looks as though the departure of Makhijani (pictured here) will also be announced today or tomorrow.

With Yahoo search just treading water and a deal to outsource some of the search-ad business to Google (GOOG), one has to wonder how Makhijani endured in the center of the storm for this long.

And while there have been reports that Garlinghouse will also leave this week–it was he who started the ball rolling with his infamous “Peanut Butter Manifesto” that called for deep change at Yahoo nearly two years ago–sources tell me he is still sifting through his options, in light of a sweeping reorganization at Yahoo that he is reportedly deeply unhappy about.

That’s why it is more than likely that Garlinghouse (pictured here) will also leave–perhaps by next week–but he has not resigned or told his subordinates of any plans as yet.

But given that power is shifting dramatically to Global Partners Solutions EVP Hilary Schneider in the reorg I wrote about last night, Garlinghouse’s time at Yahoo seems limited.

As I wrote: “Many sources expect that Schneider is likely to amass more power in the new structure–she is close to [Yahoo President Sue] Decker, who must dramatically rejigger Yahoo’s top echelons to better focus the company on its stated objectives of becoming the premier ad network and a consumer ’starting point.’”

More like ending point for a lot of critical Yahoo execs, as repercussions from Yahoo’s botched handling of the Microsoft (MSFT) takeover bid ripple throughout the company.

Memo to Moore and Bhat: If this were a murder mystery, like “Ten Little Indians,” one of you better tread very, very carefully.

My special BoomTown Yahoo (YHOO) tip inbox is filling up fast this week from Yahoo employees–who, by the way, seem to like to use Gmail as their secret one–all buzzing about the next shoe to drop.

That clodhopper would be, of course, which major exec will leave the troubled Internet company, all due to a major reorg that is about the hit the company within the next weeks.

After the recent departure of Network division EVP Jeff Weiner and Chief Data Officer Usama Fayyad–along with the flashier exit of Flickr’s Co-Founders Stewart Butterfield and Caterina Fake (who, it should be said, have been easing quietly out the door for a while now)–several sources tell BoomTown that Search and Advertising Technology group EVP Qi Lu is the next on his way out.

Dr. Lu (pictured here), holder of 20 patents, leads development efforts around Yahoo’s Web search and monetization platforms.

But Yahoo CEO Jerry Yang and President Sue Decker should be worried about just about everyone at this point, from Connected Life EVP Marco Boerries to Platforms and Infrastructure division EVP Ash Patel to the quartet of execs under Weiner.

Any insecurity in that group—Front Door and Network Services’ Tapan Bhat, Brad Garlinghouse, who heads Yahoo’s communications and communities arenas, Media Group head Scott Moore and Yahoo Search’s Vish Makhijani–and other SVPs on that level really, are especially worrisome, as the voids above and below them become larger and offers from the outside more enticing.

So, combined with the levels of tension rising at the company dramatically with the continued external turmoil, the looming reorg has got to have them plenty worried.

Worse, Yahoos are bracing for a big one this time–sources all talk about a much more deep and profound managerial shift–rather than the deck-chair-arranging that has been typical of most Yahoo reorgs.

For those just checking into this drama, reorganizations are to Yahoo as floods are to Venice–inevitable, annoying and very unpleasant.

Still, CEO Jerry Yang and President Sue Decker–who appears to be the main architect of the changes–do have to try to give the company’s management structure a new shape for the challenges ahead and before the Aug. 1 annual meeting.

This is critical, given everyone and anyone will want to see a clear and well-articulated strategy for Yahoo’s future from the pair by then.

(See them trying to do that at our D: All Things Digital conference last month, in a pair of videos below, when pressed on the subject by Walt Mossberg and me.)

More importantly, it has to be a plan for making the company as valuable as the $33-a-share offer from Microsoft (MSFT) that went poof after the software giant walked away from its takeover attempt in early May.

While Wall Street and major shareholders have been insisting (and hoping fervently) that Microsoft will return to buy all of Yahoo again, BoomTown is here to tell them it’s kind of like waiting for Godot.

Which has made them very frustrated. Very, very. A lot. Tons. Much.

“Jerry and Sue have no more chances to get this right,” said one major shareholder. “This is it.”

Translation: As tired as they must be by now, Yang and Decker have to pull the biggest rabbit ever out of the hat in this reorg and resetting at Yahoo.

Sources say the reorg will focus on creating more of a global product organization, because too much development of common products (like email) is being done all over the company worldwide.

In addition, many have suggested creating a more integrated relationship between products and their revenue sources.

Not having those responsible for selling ads in close sync with, for example, new content or software initiatives has produced a level of frustration within executive ranks at Yahoo.

Right now, for example, Global Partners Solutions EVP Hilary Schneider (pictured here) is in charge of all ad sales, although many other parts of Weiner’s former group rely on her efforts without reporting to her.

Many sources expect that Schneider is likely to amass more power in the new structure–she is close to Decker, who must dramatically rejigger Yahoo’s top echelons to better focus the company on its stated objectives of becoming the premier ad network and a consumer “starting point.”

Smack dab in the middle of a storm where it’s raining shoes, shoes and more shoes, of course.

Here are the two videos of Yang and Decker at D6:

Part 1

Part 2

Jeff Weiner (pictured here), as BoomTown reported in a story broken by BoomTown Tuesday and also yesterday, will be leaving Yahoo (YHOO) to become an entrepreneur in residence at both Accel Partners and Greylock Partners.

But, despite a lot of speculation on the subject by sites like TechCrunch (whose curiously petulant lifting of actual reporting done by others–in this case, BoomTown–without any attribution is fast approaching pathetic), let’s try some more actual reporting:

Sources at the company said that Weiner will not likely be replaced as Network division head by one of his four direct reports.

Those execs are: Front Door and Network Services’ Tapan Bhat, Brad Garlinghouse, who heads Yahoo’s communications and communities arenas, Media Group head Scott Moore and Yahoo Search’s Vish Makhijani.

Instead, sources at the company think much of Weiner’s organization could be headed by Hilary Schneider (pictured here), who is EVP Global Partner Solutions, in order to better align Yahoo’s ad revenue-producing units with its products, software, search and services side.

Not having those responsible for selling ads in close sync with, for example, new content or software initiatives has produced a level of frustration with executive ranks at the company.

The setup would create more of a global product organization, with more integrated sales and product development.

“It would be nice to have sales in the room now, as we develop services, instead of totally separate,” said one exec at Yahoo.

Whatever the resulting organization, Weiner’s departure gives President Sue Decker the ability to more dramatically rejigger Yahoo’s top echelons to better focus the company on its stated objectives of becoming the premier ad network and a consumer “starting point.”

Schneider is a Decker favorite, having been brought to the company from Knight Ridder in the fall of 2006, making her a much later arrival to Yahoo than Weiner, who came in 2001.

She is very well-liked by Yahoo troops and is considered a strong leader at the company.

A move to give her more responsibility would also be accompanied by allowing Weiner’s reports to have more autonomy over their units.

It could also presage a move to make Decker the CEO eventually, with Schneider as her No. 2 and Yahoo CEO Jerry Yang as chairman.

Currently, the company is unlikely to make such a drastic change, especially since it is under siege in a proxy battle being waged by billionaire icon Carl Icahn.

Icahn has recently called for Yang’s ouster, in the wake of its failed takeover talks with Microsoft (MSFT), a fight that has tarnished both Yang and Decker on Wall Street and even within Yahoo ranks.

In any case, there is no timing on these moves as yet, as the company was caught unaware by Weiner’s plans, sources said, since he was on paternity leave.

Weiner had not indicated that he was considering leaving for good until recently, although many inside and outside the company had surmised that he would eventually leave after former CEO and Chairman Terry Semel did early in the year.

Weiner came to Yahoo with Semel and is a longtime protege of the former Hollywood exec.

Yahoo’s board has been meeting today and, doubtlessly, its directors had a lot to talk about (more on that later!).

Of course, there’s the obvious topic of having to figure out how best to deal with the noisy stylings of billionaire investor Carl Icahn, who is waging a proxy war on Yahoo (YHOO) and calling for new management at the top.

But perhaps what the board should be focused on is the old management at Yahoo, especially in the levels just below the top, who have been operating the company under a lot of stress for far too long.

These would be those not involved in the deal–which has been essentially restricted to the board and also to CEO Jerry Yang, President Sue Decker and CFO Blake Jorgensen.

Yahoo’s operating execs have only been brought in when they are asked to assess the impact of possible options.

So with the clear-cut deal to be acquired by Microsoft (MSFT) seemingly off the table for now and a range of squishier partial ones being considered with either Microsoft or Google (GOOG), along with the continuing distraction of Icahn’s three-ring circus, it has not been easy for its execs to keep focus.

Thus, many continue to consider their options.

The latest speculation, for example, surrounds the fate of Network division EVP Jeff Weiner (pictured here), who has been on paternity leave for four weeks and will return to work next Monday, sources said.

Sources also tell me there will be a major internal announcement tomorrow and many quickly speculated to me that it would concern Weiner’s fate.

Not quite yet. But most at Yahoo I have spoken to do not expect him to stay long, even leaving within the next few weeks, pointing to the continued uncertainty at the company and also, I would imagine, sheer weariness.

Weiner came to Yahoo with former CEO and Chairman Terry Semel in the 2001, the last period Yahoo was in major distress.

And BoomTown has learned that this internal rumor is borne out by several sources within the venture capital community, who have been speaking to Weiner very recently about coming there as an executive in residence.

The obvious candidates for a new home for Weiner are the top firms, such as Accel Partners and Greylock Partners and perhaps even Benchmark Capital or Sequoia Capital, all of which have ties to Yahoo and have several former Yahoos on staff.

A Weiner departure would leave a big hole at Yahoo, and it is not clear which of his top four SVP reports would take his place–Front Door and Network Services’ Tapan Bhat, Brad Garlinghouse, who heads Yahoo’s communications and communities arenas, Media Group head Scott Moore and Yahoo Search’s Vish Makhijani–if at all.

Or even if Yang and Decker will keep the same setup in place.

That might mean another reorg, which has long been a specialty of Yahoo, to reorder its divisions even more leanly or to put more revenue accountability within the units.

Right now, that responsibility lies primarily with Hilary Schneider (pictured here), EVP Global Partner Solutions, who runs all ad sales.

Of all the top execs–even though she has reportedly been offered many jobs outside Yahoo–Schneider is expected to stay, having been brought into Yahoo more recently by Decker.

Translation: She is not exhausted by all the drama at Yahoo quite yet.

Recently, BoomTown, along with a passel of press, was invited to an outreach dinner, set to be held on June 9 at a San Francisco venue, with some top Yahoo (YHOO) execs.

This was somewhat of a big deal, given the typically cave-dwelling mentality of the company in recent days, due to the drama of the Microsoft (MSFT) takeover bid that has jacked Yahoo’s typically skittish approach to press relations up to dangerously shy levels.

Thus, the appearance of a herd of important ones felt epic: Network head Jeff Weiner, along with a trio of SVPs–Front Door and Network Services’ Tapan Bhat, Brad Garlinghouse, who heads Yahoo’s communications and communities arenas, and Yahoo Search’s Vish Makhijani.

The point? To talk up all the various initiatives at the company and to try to focus on the actual operating units, rather than the endless MicroHoo drama that has consumed every little bit of mindshare related to Yahoo.

The operating units at Yahoo have, in fact, been largely kept out of the acquisition maelstrom, except for being drawn in to comment on the feasibility of various schemes like a Google (GOOG) search-ad outsourcing deal.

Then the dinner was canceled last week suddenly, with organizers blaming scheduling issues.

That move set tongues wagging at Yahoo’s Sunnyvale, Calif., HQ, of course, and sources inside the company began to pepper BoomTown with two key theories.

The first: That Yahoo was very close to a deal with Microsoft, which could come over the weekend, and therefore it did not want to be trotting key execs in front of the press at what might be a delicate time.

While the cancellation of the dinner apparently came from corporate, at this moment–which could change at any moment, of course–that seems unlikely.

While many feel like Microsoft’s only way to best rival Google is to renew its efforts to buy Yahoo and is the only true option that would give the software giant any kind of real scale in the search arena, several sources told me that Microsoft is currently in a wait-and-see holding pattern as it considers its various alternatives.

“Microsoft is in no rush with Carl Icahn doing all the heavy lifting,” said one source, referring to the hopping-mad billionaire investor who is waging a proxy fight against Yahoo.

Another said the company is in a deep evaluation mode on what to do with plenty of time to contemplate its options, especially since Microsoft now has major Yahoo shareholders pining for a $33 per share price, rather than the higher figures once bandied about.

And, except for the threat of a Yahoo-Google search-ad hookup, which has been pending for a while, noted the source, “[CEO Steve] Ballmer does not have to move yet.”

BoomTown, of course, has disagreed with this strolling-in-the-park mentality, because if Microsoft is truly committed to the online ad space, it has to just take a flyer and buy Yahoo.

But an even more intriguing second theory surrounded Weiner (pictured here), the high-profile exec who is in charge of Yahoo’s many products from content to email to search to communities.

Several execs at Yahoo suggested to me that the reason for the cancellation was because he might be on his way out the door soon, a rumor that was started when Weiner took two weeks off upon the recent birth of his first child (Hey, congrats! Try to get sleep before colic starts in!) and then extended the leave two more weeks.

But after a bit of BoomTown sleuthing, it seems that a Weiner departure is not imminent–at least for now–and that he is likely to be back on the job after he perfects the art of swaddling. (Some advice for Jeff: Surrender now.)

But the notion of what the future holds for high-ranking execs like Weiner got me thinking that it is likely Yahoo will have to grapple with the issue more seriously in the coming months.

And the question of how Yahoo is going to hang onto top talent–while it sits in what is essentially a limbo until its August board meeting resolves the Icahn fight–is a very important one going forward.

Because if Yahoo manages to remain largely independent, there will still be the nagging question of who should be the leaders of the company, especially given the buzzsaw that CEO Jerry Yang and President Sue Decker have been and will continue to go through.

And, if it gets bought, likely by Microsoft, a lot of key execs will obviously be faxing off their resumes, despite what are likely to be huge retention packages.

In both cases too, one must factor in sheer exhaustion brought on by the turmoil among the Yahoo troops, which cannot be underscored enough.

In many more conversations I have had with employees of late, there is a decided increase in the weariness factor with the situation and a feeling that the road ahead will be even more daunting.

And how to overcome that will be perhaps the greatest mystery of all for Yahoo’s leadership to solve going forward.

Memo to CEO Jerry Yang, who is apparently still so annoyed with BoomTown’s spiky posts on Yahoo’s troubles–we have sources too, you know–that lunch together seems a distant dream: We like it!

Of course, it’s true that Yahoo has become well known of late for its cloddish reorgs, but this one is a sensible one and even bold.

This time, its Network division gets the redo, with the big move in its media area, marked by the ascension of Scott Moore (pictured here) taking over virtually all content at the Internet giant.

Along with his news and information (news, sports, financial), Moore now gets all of entertainment (television, movies, games), video, lifestyle (youth, women), real estate and autos.

And contrary to rumors, the Yahoo office in Santa Monica, Calif., where a lot of the media action is, will remain intact.

“I see huge opportunities for Yahoo as an online media leader,” said Moore, who came to Yahoo from Microsoft three years ago. “We have enormous audiences across every category on the Web, and this change sets us up to continue the dramatic progress we have made in the last year.”

But there’s more, including adding to the portfolios of other Network chieftains, in an attempt to streamline the top-heavy organization and make fewer people accountable for more.

“Our goal is to better align management around assets,” said Network head Jeff Weiner in an interview last night, who noted his reports drop to four from six. “We think this is much better coordinated and we want to think about the network more holistically.”

Vish Makhijani, SVP of Yahoo Search, for example, will add local, travel, shopping and personals to his portfolio.

Tapan Bhat’s area will now be called Front Doors and Network Services, to include things like toolbars and alerts.

And Brad Garlinghouse, who heads Yahoo’s communications and communities arenas, will add taking the lead on integrating “social capabilities” across the network.

This all comes from the Local Markets and Commerce properties that were moved from the Global Partnership Solution group headed by EVP Hilary Schneider to Weiner’s Network division. Jennifer Dulski, who headed shopping, travel, autos, real estate and local, left Yahoo last month.

Moore essentially now has the job that one-time media head Lloyd Braun had. (The high-profile Hollywood player left Yahoo under a very dark cloud last year and is now working on his own online entertainment efforts.)

Braun actually recruited Moore into Yahoo, along with Vince Broady, whose portfolio goes to Moore in this reorg. Broady is still a Yahoo employee, said Weiner. “We’re figuring out the appropriate position for him,” he said.

Weiner noted that all of these changes were related to one of the main strategies outlined by Yang for Yahoo’s future, which called for it to be the “starting point” for consumers on the Web.

“We want to provide a better consumer experience and be more relevant,” said Weiner. “We are focusing on all ways to tie together our network and eliminate silos.”

He said he means everything from a lot more third-party publisher relationships to better tools to attempting to increase frequency and engagement.

Those efforts will also require the Network division, especially Moore’s, which relies almost completely on ad revenues, to work more closely with Schneider’s division.

“Our intention is to lead in every category we compete in,” said Moore. “And that will make us even more attractive to all kinds of advertisers.”