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Monday, August 17, 2009

Top Ad Sales Exec on West Coast Departs Yahoo

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One of Yahoo’s highest-ranking premium advertising sales execs–David Dickman, VP of West Coast sales–is leaving the company, people familiar with the situation said.

Sources said Dickman, who will leave Yahoo at the end of the month after three years at the company, is reportedly going to Warner Bros. to work in digital sales.

This comes after another ad sales exec, Todd Taplin, who ran sales in New England and Canada, left last week.

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Tuesday, July 28, 2009

A Preview of Time Warner Earnings: Bummer at AOL, Bummer at Magazines–Just a Bummer

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When Time Warner reports its second -quarter earnings tomorrow morning, before the markets open, most Wall Street analysts are not expecting much from the media giant, as it continues to slog toward a rejiggering of itself.

Time Warner–which owns assets like the Warner Bros. movie studio, the AOL online unit, the HBO and Turner cable networks and Time Inc. magazines–is expected to earn 37 cents per share, compared to 72 cents a year ago, according to a poll of analysts from Thomson Reuters.

Revenue is expected to be $6.97 billion, down from $11.56 billion in the same quarter last year. This drop is mostly due to the March spinoff of its cable unit, Time Warner Cable.

But AOL and its magazine unit are expected to continue to drag on Time Warner’s financial performance.

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Tuesday, March 3, 2009

Cisco: The Comic Book?

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On the eve of the debut of the much anticipated “Watchmen” movie from Warner Bros., Cisco seems to be getting into the superhero game, with an unusual marketing effort that uses sophisticated comic book characters to highlight its line of security products.

More like Nerdmen! Except with more muscles and cooler outfits!

On a new Web site that is now up, for a series called “The Realm,” Cisco seems to have gotten some cool original work from well-known Marvel Comics illustrator Mike Mayhew.

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Friday, December 19, 2008

Lloyd Braun’s Not Going to Take It Anymore: “I Am Not an Umbrella Thief” (and He’s Not, Actually)

There it was again–like the gnarly ghost of Christmas past–in the Los Angeles Times this week. But this time Lloyd Braun wasn’t going to take it anymore. The object of his ire was dropped right in the middle of a blog post about how Yahoo was “reversing its Hollywoodification” at its Santa Monica media unit offices. The piece also included old allegations from a devastating story in November of 2005 about Braun, which made him look like a digital version of Ari Gold from “Entourage.” Unfortunately, as BoomTown has found out, the bulk of those juicy anecdotes about him don’t actually check out. And therein lies a complex tale that still reverberates at Yahoo today.

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Wednesday, August 13, 2008

Harry Potter and the Half-True Trailers

Last week, BoomTown posted on the amazing number of Joker impression videos related to the hit Batman movie, “The Dark Knight,” that were popping up all over the Web.

Next up?

Well, it seems the honor will be going to Harry Potter knockoffs and tributes, due to the upcoming sixth movie in the series about the boy wizard, “Harry Potter and the Half-Blood Prince.”

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Tuesday, May 6, 2008

A History Lesson for Jerry Yang: It Sticks in My Craw(ford)

Yesterday, the powerful portfolio manager at Yahoo’s largest investor, Gordon Crawford of Capital Research Global Investors, a division of Capital Research & Management Co., made some very public and very harsh remarks directed at Yahoo CEO Jerry Yang for blowing the Microsoft deal.

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Friday, January 25, 2008

The Very Dark Knight

It is hard to look away from the swirl of media that the untimely and tragic death of Heath Ledger has engendered, and the Internet has jacked the frenzy into overdrive.

Along with an explosion of Web stories and video about the late actor–unfortunately too, please-don’t videos from outside the home of his family seem particularly appalling–there has also been controversy around a very prominent online marketing campaign that has been going on related to the next in the blockbuster Batman series, “The Dark Knight.”

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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