Starting today and through next week, BoomTown is headed south down California’s lovely Highway 1 for as much of a vacation as I can possibly take.

Which is to say, just a week off from posting (if one does pop up, forgive me, but it was probably already baked).

In other words: iLike twins, Wenda, Owen, play nice! Yahoos, please hold onto your internal memos. And I hope Apple’s iTablet is not delivered from on high this week while I relax beachside (it won’t be).

This summer has been unusually news-laden for the digital sector–the Yahoo (YHOO) deal with Microsoft (MSFT); all the machinations at News Corp.’s (NWS) MySpace, Facebook and Time Warner (TWX) online unit AOL; various and sundry Google (GOOG) battles; some tasty Amazon (AMZN) follies; Palm (PALM) Pre-ambulations; and, of course, more Apple (AAPL) hijinks than you can count.

Oh yeah, and whatever Twitter fill-in-the-blank-you-like.

But I digress, and will now return to my annual scheduled programming–a blog-free week with some really interactive time with the kids and family in Santa Monica.

This week is a particularly good time to take time–a big birthday celebration for my Twitter-bashing mother and also a 10th wedding anniversary (an inexplicable event, except to say–given it is me we’re talking about–that I obviously married a saint).

For all that and more, see you in September. (Actually, August 31, but who’s counting?)

And, until then, here is a cool video of someone playing a 45 of that great song by the Happenings on an old turntable:

Earlier today, BoomTown posted on the difficulty of making scratch off of popular online videos, including the recent hit of the Jill and Kevin wedding dance video.

Here’s an inevitable spoof–by New York-based Indigo Productions–the divorce dance.

At least someone’s going to pay up!

Here’s the spoof video, (which I learned about from a fellow Twitter-er after my first post):

Oh, who doesn’t just love, love, love the two latest viral videos to hit the Web?

One, called “United Breaks Guitars,” is a very funny music video about an experience singer Dave Carroll had when the airline murdered his guitar and then refused to say sorry.

It has had close to 4.7 million views on YouTube.

The other, even better, is a joyful wedding dance of Minnesotans Jill and Kevin, along with their many grooms and bridesmaids, all of whom hilariously boogeyed down the aisle.

Current count: 17.1 million views.

While that’s all well and good, like a lot of these kinds of viral phenoms, neither is likely to go the distance in economic rewards.

While Google (GOOG), owner of YouTube, has been making noise about the wedding video causing a spike in sales of Chris Brown’s “Forever,” which is the music the wedding party shimmies to, this kind of one-off is not really a sustainable way to make video a true financial windfall.

And herein lies the problem–the Internet is most excellent at surfacing and distributing these delightful videos, but it still is not so good at revealing an organized, massive way they will all pay off.

That’s because much of it relies on buzz, which is simply unguessable.

And, even though more advertising efforts are being aimed at premium content on sites like Hulu, the revenue still remains much smaller than costs.

Consider the Susan Boyle sensation, which can doubtlessly be called 2009’s Web powerhouse. The video of her astonishing rendition of “I Dreamed a Dream” from the musical “Les Miserables” on the television show, “Britain’s Got Talent,” was a huge hit.

So far, the show’s YouTube post alone has 75.2 million views, but–due to a number of reasons–it did not make such sensational amounts of money.

Obviously, as consumers shift more and more time to watching Internet video, advertising allocations will be shifted too.

And, with media moguls like News Corp. (NWS) CEO Rupert Murdoch making copious noise about charging for content, it’s likely the most popular videos might begin to get some lucrative gating at some point.

But for delightful hits like the wedding dance or “United Breaks Guitars,” it will be interesting to see if they ever become more than watercooler wonders.

In any case, please enjoy the videos gratis!

Jill & Kevin:

United Breaks Guitars:

Susan Boyle:

So I was in Washington, D.C., this past weekend for a lovely wedding, traveling back to a city where I started my career and worked for 15 years after college.

And I conducted a little experiment among the more than 100 folks gathered for the wedding, all of whom were quite intelligent, armed with all kinds of the latest devices (many, many people had iPhones, for example) and not sluggish about technology.

They were also made up of a wide range of ages and genders, from kids to seniors.

And so I asked a large group of people–about 30–and here is the grand total who knew what Twitter was: 0

FriendFeed: 0

Widget: 1 (but she thought it was one of the units used in a business class study).

Facebook: Everyone I asked knew about it and about half had an account, although different people used it differently.

In other words, confirming for me what I wrote last week about the intense obsession with the hottest new services like Twitter and FriendFeed, in the echo chamber of Silicon Valley, and how no one else cares yet.

I wrote:

You don’t know?

Neither does most of the human race, in truth, which is just getting around to noticing Facebook and maybe, just maybe, figuring out how to properly use a SuperPoke (my advice: never ever!).”

While I really do like all these services, and use Twitter daily (and it is apparently getting more venture money), it is interesting to wonder when the delta is reached when early adopter interest meets mainstream attention.

Predictions?