BoomTown » Windows 7

Apple Uses "Switchers" Ad to Keeping Smacking Windows 7

Kara Swisher — Wed, 11 Nov 2009 09:03:13 +0000

While sales of Windows 7 are doing well–especially compared to the Vista, the previous operating system, according to many reports–Apple (AAPL) is continuing to slap the Microsoft (MSFT) operating system software around.

There was a bunch of unusually mean-spirited “Get a Mac” ads right when Windows 7 was released in late October, all of which stressed consumers dying to switch to Apple when faced with the prospect of upgrading their Microsoft software.

Now there is a name for them: “PC Switchers.”

It sounds a little naughty.

The ads, which began appearing a week ago, are now widespread–once again taking over the New York Times Web front page, as well as over at Wired.

Apple needs to be aggressive, of course, as it tries to chip away at Microsoft’s PC hegemony, which remains largely intact. Stressing consumer satisfaction is a natural weapon, of course.

Thanks to MacDailyNews for uploading the advertising to its channel on YouTube; you also can see the new video embedded here:

MSFT, GOOG and AAPL: The Stock Market Three-Step

Kara Swisher — Mon, 02 Nov 2009 22:43:13 +0000

Of all the tech stocks to watch, perhaps none have been more interesting to follow than those of Microsoft, Google and Apple in recent days.

With so much news emanating from this trio of tech icons, their shares have been gyrating and twisting on each and every piece of information, including:

Microsoft (MSFT) and its many new products, from Windows 7 to the Bing search service.

Google (GOOG), which has never met a launch it did not tout in a blog post, from Google Wave to its Android efforts in the smart-phone market.

Apple (AAPL), of course, which gets a mass of coverage every time the company clears its throat. The noise everyone is listening for now, as you might have guessed, is any shred of news about the new tablet, whose name–a BoomTown educated guess only–is going to be iSlate.

So, here are some things of note about the stocks:

Like Silicon Valley Bobbsey Twins, Apple and Google are neck and neck with regard to their market valuation, each hovering in the $169 billion to $170 billion range. (Microsoft’s stock is still much bigger at $247.6 billion.)

Apple’s shares have been tamped down over the last month, up only 2.4 percent, compared with a 10.2 percent rise for Google and an 11.7 percent rise for Microsoft. That said, Apple fared a lot better than Yahoo (YHOO), which was down 5.9 percent for the month.

But, year-to-date, Apple’s stock performance still reigns supreme, up 121.8 percent, compared with Google (73.6 percent) and Microsoft (43.4 percent).

For the week, though, they are all down–Apple is off 6.5 percent over the last five days, while Google is down 3.6 percent and Microsoft declined slightly less, 2.8 percent.

Here’s a chart of the three stocks below, over the last month (click on it to make the image larger):

Please see this disclosure related to me and Google.

Liveblogging the Microsoft First-Quarter Earnings Call: Look, Wall Street–Jazz Hands!

Kara Swisher — Fri, 23 Oct 2009 14:42:52 +0000

Well, well, well, that financial imp at Microsoft–CFO Chris Liddell–pulled a fast one on Wall Street and turned in first-quarter earnings that blew away all estimates and even the whisper numbers.

While revenue and net income were down for the third consecutive quarter, they were not as bad as investors had expected.

Perhaps those Microsoft (MSFT) financial predictions were no good, but the results were a strong sign of recovery at the software giant.

BoomTown liveblogged the morning conference call with Liddell, which took place at 7:30 am PT–thanks for the Kiwi-laced wake-up call, Chris!

(You can see the financial slides of the Q1 performance here.)

7:34 am: “It might have been the bottom of the economic reset,” said Liddell in the opening. “I’m very happy.”

Still, Liddell, who has been a glum goose for many quarters now, could not quite do cartwheels, noting that the economy was “still challenging.”

He also still repeated his favorite term for the market, calling it: “The new normal.”

7:38 am: Other investor guy, whose name I always forget (and who is Bill Koefoed, by the way), got on and went through the numbers. He also sounded deeply relieved and noted that it looked pretty good out there.

Liddell returned and said Microsoft was “well-positioned” to exit the econalpyse stronger than competitors.

Not so bad, although he expected personal computer and hardware sales be weak still and was not promising anything.

The online and search and advertising partnership with Yahoo (YHOO) was also on track, said Liddell.

“In summary, I feel great about how we are executing,” said Liddell, who made sure to give credit to “cost discipline.”

It was nowhere near the strong performances of Google (GOOG) and Apple (AAPL) recently, but allowed Microsoft some much needed breathing room.

7:51 am: Question time!

The first was about when the launch of Windows 7 would start bringing home the bacon.

The next was about “channel inventory build,” which was like asking Liddell to be a soothsayer. “Net positive,” he opined.

The third question was about costs from the transition of the Yahoo deal and the contribution.

Costs will up front and there will be a contribution in the “hundreds of millions.”

Next: The future of cost cuts.

“I see that as the journey that never ends,” said Liddell.

Memo to PR head Frank Shaw: Cancel the truckload of caviar for a big honking party in celebration of these results. Stat!

7:58 am: I missed one question, since it was so boring, as was the answer.

Then a good one came about the deployment of Windows in corporate environments and elsewhere.

“All of the feedback we get so far is positive,” said Liddell, not that he is bragging or anything. “The sales in retail, we are expecting to be very good.”

Another cost question, this time about whether more investments are coming in the years ahead.

No ramping back, thank you very much!

The next question was about the impact of netbooks on the bottom line.

Not bad, but not huge, said Liddell.

What about display advertising online? In line with the weaker market, said Liddell, but it should improve.

8:09 am: PC demand? Liddell notes the “robustness” of the PC, which Microsoft has actually been pooh-poohing over many quarters.

Liddell said he saw better days ahead, perhaps because past ones had been weak, especially business PCs. “That can’t continue forever,” he noted.

A question about Europe. “Relatively weak,” said Liddell, while emerging markets were stronger.

“This calendar year is transition to next calendar year,” said Liddell.

A query about Windows 7 revenue recognition, which comes when Microsoft sells to OEMs.

8:14 am: More on OEMs, who are the big buyers of Microsoft’s operating system software.

Next up: Another question about outlook.

“Generally speaking, we are seeing good adoption of our products,” said Liddell, but the true rebound is coming next year.

The last question is about Windows Live.

It’ll get better, but next year, folks!

Translation, if you imagine Liddell channeling “Annie”: The sun’ll come out tomorrow. Bet your bottom dollar that tomorrow, there’ll be sun!

Enjoy this lovely video of the classic song:

Microsoft Earnings Preview: Move on, Nothing to See Here

Kara Swisher — Fri, 23 Oct 2009 08:03:47 +0000

Microsoft has had a high-profile week, between launching its new Windows 7 operating system and striking real-time feed deals with both Twitter and Facebook.

But Wall Street is not expecting quite as much excitement from the software giant’s first-quarter earnings, which will be announced before the markets open this morning.

Both revenue and profits are expected to be down from the same period a year ago.

So any beating of expectations would be seen as a big deal by investors.

Microsoft (MSFT) will hold a conference call on the results at 7:30 am, which BoomTown will be liveblogging–mostly to enjoy the lilting accent of CFO Chris Liddell.

Analysts are expecting the company to report 32 cents a share on revenue of $12.4 billion. In the same period a year ago, Microsoft’s revenue was $15.1 billion on net income of 48 cents a share.

Microsoft’s execs have been striking a tone of caution for several quarters, largely due to the falloff in sales of personal computers in the wake of the econalypse.

In the last quarter, the company’s income fell 30 percent, for example, and it missed revenue estimates by $1 billion.

There have been no new products of any consequence in the first quarter, although Windows 7–which has been well-received so far–is likely to boost results in the months ahead.

Office 2010 is also coming out in the first half of this fiscal year, which should also add to a better future performance.

Apple Ads' New Target: Windows 7 (See the Videos!)

Kara Swisher — Fri, 23 Oct 2009 02:56:34 +0000

Here are the three new Apple (AAPL) commercials trying to take a smack at the launch of Windows 7 (MSFT), the new operating system software from Microsoft.

The “Get a Mac” advertising features the PC and Mac guys, as usual, but are quite a bit meaner than usual.

The first, titled “Broken Promises,” is a series of flashbacks to promises made about earlier Windows versions, complete with flip sunglasses.

The second, “Teeter Tottering,” has a Windows user switching over to Mac instead of upgrading from Windows XP. “I could stick with what I know, but what I know is pain and frustration,” she says. Ouch!

The third commercial, called “PC News,” has the PC guy as a television anchor, talking to a reporter at the Windows 7 launch, to disastrous results.

Here are the new videos (and you can see all the Apple ads here):

Wall Street Hopes Apple Doesn't Fall Far From the Tree

Kara Swisher — Mon, 19 Oct 2009 07:09:44 +0000

When Apple reports its fourth-quarter earnings today, investors are hoping–actually, expecting–that the iconic computer company will look a lot now as it always has.

In other words, don’t go changing and it will please us.

Wall Street is anticipating, as it has throughout the econalypse, another estimate-beating performance from Apple (AAPL).

While Apple has signaled that it will be making up to $1.23 per share for the quarter, the “whisper” number for the quarter is much higher.

Revenue is also expected to rise strongly to upward of $9 billion.

The reason for all this happy talk? Strong sales of all of Apple’s innovative hardware products, including iPods, iPhones, and computers, as well as the big, fat profit margins that came with upgrades by consumers this past quarter to its new Snow Leopard operating-system software.

And, of course, the stock has been showing all this investor love by–as BoomTown has noted recently–defying gravity.

Apple shares are up just above 120 percent since the beginning of the year.

The company closed at $188.05 on Friday, giving it a market valuation of $168.5 billion.

Whether it will continue going up is a big question for investors, although Apple is entering the holiday season, when it typically does well.

Plus, many are expecting the company to goose excitement for 2010 with the announcement of its secret-but-everyone-knows tablet offering.

That said, Microsoft (MSFT) is also officially launching a new operating system this week–Windows 7–which is expected to give Apple some clear competition.

Bobbing for Apple, PC Hide-and-Seek and More: Swisher Boys Throw a Windows 7 Launch Party!

Kara Swisher — Tue, 13 Oct 2009 12:17:01 +0000

To be totally honest, BoomTown was a little late getting a request in to Microsoft to host a Windows 7 Launch Party.

Thus, no “special Signature Edition of Windows® 7 Ultimate and your very own Windows® 7 Party Pack to share with your guests” for a shindig at my house!

As you might imagine: Massive, massive bummer.

While Microsoft (MSFT) PR head Frank Shaw begrudgingly invited me to his party, flying to Seattle for it seemed like too much fun to have in one lifetime.

So, because we admire the very gumption of Microsoft marketing types for trying to make a software launch festive, which many have mocked mercilessly, the Swisher boys and I pressed on and created our own party to mark the launch of the much anticipated new operating system software.

With Windows 7 officially in stores on Oct. 22, the software giant hopes its new offering will erase all memories of Vista. And so far, reviews, such as Walt Mossberg’s here, are pretty good.

After a rocky start, including disinviting all the All Things Digital staff from the proceedings for reasons you will see in the video, Louie, Alex and I proceeded to party down.

The festivities included Pin-the-Moustache-on-Steve-Ballmer, Bobbing for Apple (AAPL) and, of course, a very exhausting game of “Search”–also know as Hide-and-Seek–for the Google (GOOG) PC.

All in all, a memorable evening at the Swisher household, as you can see in the video below:

[ See post to watch video ]

(All joking aside, ATD staff do regularly use both Windows and Apple computers, as well as all the various browsers, to make sure our site works well on all platforms. That said, no Apples were harmed in the making of this video.)

Microsoft Execs Got Compensation Axed, as Ballmer Touts "The New Efficiency" (Which Sounds Painful!)

Kara Swisher — Wed, 30 Sep 2009 08:34:07 +0000

BoomTown happens to be in the Seattle area today, deep in the heart of Microsoft territory, which apparently is now living in a state of “new normal” according to a missive by the software giant’s CEO, Steve Ballmer.

Well, it all looks the same to me, but in an “executive e-mail” post yesterday titled “The New Efficiency,” Ballmer has continued to stress a theme he has been sounding since earlier this year about how the entire business ecosystem has to reset itself.

Of course, the “new efficiency” is also the new buzzword around the upcoming launch of Windows 7 and part of an event Microsoft had in San Francisco yesterday, as well as a Web site.

Now, that’s efficient!

Wrote Ballmer in the long post:

“So what is the nature of this shift? After years of economic expansion fueled by unrealistic rates of consumption and unsustainable levels of private debt, the global economy has reset at a lower baseline level of activity. Today, people borrow less, save more, and spend with much greater caution.

“This is the new normal and it will be with us for some time to come. The issue now is how to respond.”

At the same time, in its proxy filing with the Securities and Exchange Commission in advance of its Nov. 19 annual meeting, Microsoft (MSFT) also revealed that the direct compensation of its top execs had been cut rather significantly in 2009 compared to 2008, even though the figures are still large to most average people.

Previously, Microsoft had announced that it had frozen merit-based raises for these execs.

Noted the proxy:

“Reflecting the company’s performance during the severe economic downturn, our executive officers, taken as a group, received Incentive Plan awards equal to 77% of their target awards and 29% lower than the comparable cash bonus and stock awards for fiscal year 2008.”

This was mostly due to declines in the “fair market value of the stock awards at grant,” which Microsoft tried to compensate for in a small way, mostly via increased cash incentive payments.

Ballmer, for example, took in $1.265 million compared to $1.34 before, while COO Kevin Turner’s take-home went from $8.6 million to $5.4 million.

And CFO Chris Liddell–who has been sounding the economic alarm at Microsoft over the last year as its results have weakened, but in a jauntily charming Kiwi accent–took in $3.5 million, down from a previous $4.8 million.

Said the filing about the exec haircuts, which you can read about in detail here:

“In each case, financial results were less than expected due to the impact of worldwide economic conditions on our business. As a result, the Incentive Plan awards to our named executive officers for fiscal year 2009 were below both the target level for their awards and their actual fiscal year 2008 incentive compensation awards.”

Pretty glum overall, much like the rainy winter-is-coming weather that has arrived here in the Pacific Northwest.

Still, in his post–in which he touts the upcoming Windows 7 and other Microsoft products as helpers to ease the economic pain, natch–Ballmer (pictured here at a recent analysts meeting) noted the silver lining in the dark clouds:

“I’m optimistic because I believe we are entering a period of technology-driven transformation that will see a surge in productivity and a flowering of innovation.”

Until then, apparently, as Ballmer also wrote: “With less, do more.”

Liveblogging the Microsoft Fourth-Quarter Earnings Call: Look Out Below!

Kara Swisher — Thu, 23 Jul 2009 21:32:01 +0000

How low can Microsoft go?

Very low, it seems, in announcing really bad fourth-quarter earnings, missing Wall Street revenue estimates by an astonishing $1 billion.

Talk about a game of extreme limbo.

After the market close Thursday, the Redmond, Wash.-based tech giant reported that fiscal fourth-quarter net income fell to $3.05 billion, or 34 cents a share, from $4.3 billion, or 46 cents a share, in the same period a year earlier.

Revenue for the period ended in June fell 17 percent to $13.1 billion. Wall Street had been looking for earnings of 36 cents a share on $14.37 billion in revenue, according to data compiled by Thomson Reuters.

Online advertising revenue took a big hit, decreasing $86 million or 14 percent, to $529 million, as the display advertising business got hard hit.

No surprise–Microsoft (MSFT) shares have been taking a beating in after-hours trading.

BoomTown liveblogged the earnings call.

2:32 pm PDT: The conference was kicked off and Microsoft CFO Chris Liddell–whose jaunty New Zealand accent I never tire of–came on right away, pointing out the very obvious bad news in several different ways, although also trying to find some kind of silver lining.

The quarter, he said, “marks the end of one of the most difficult [periods], but also most encouraging.”

The darkness has a dawn, he noted: “In my mind, we are a stronger company than we were a year ago…but we need to lift our game to a new level in 2010.”

You can say that again!

So Liddell did, saying that “there are some signs that we have at least seen the worst” of the econalypse, and “looking forward, we do not expect trading conditions to get worse.”

Well, how could they?

2:35 pm PDT: Microsoft’s investor relations guy went over the numbers. Crappy results, but meaningful cost savings.

Read the official press release here.

2:48 pm PDT: Liddell came back on and he said this would be one of the most “interesting” years, especially due to a spate of new product rollouts coming, such as Windows 7.

He did some forward-looking, talking about a variety of arenas at Microsoft, from the games business to its product launches to tax rates.

Microsoft has, despite the economic turmoil, a great balance sheet in terms of cash–with over $30 billion.

I think I found a gold lining.

2:56 pm PDT: Question-and-answer time.

The first was about spending on personal computers, which hit Microsoft badly on the downside, said Liddell.

But, as a refresh cycle kicks in, he noted that average selling prices will go up.

It would eventually get “better,” which Liddell pronounced, bitter.

Irony alert!

The next question was about margins. Microsoft has tried to cut costs, said Liddell, although it would never completely offset the bad economic conditions. And he was not making promises.

A follow-up on buying back more Microsoft stock. Nope, because “we’re still not sure we’re out of the woods.”

The next question was about what customers are saying about the Windows 7 upgrade and about server shipments.

No surprise, but server shipments are weak. “We don’t see a lot of pent-up demand in that area,” said Liddell.

As to PCs and Windows 7, he said he has more hopes of people being more likely to start to move over. Or, at least, prepare to do so.

“Then, you start to get into a much more virtuous cycle,” said Liddell.

A question on whether expenses can be slowed more.

Sorry, analysts! Nope.

Another question on looking at PC-refreshing. We’ll see, said Liddell.

Another expense question. Hey, analysts, you might want to stop asking since Liddell is not going to suddenly say Microsoft is lopping off more employees–at least, not right now!

Plus, there are those pricey upcoming product launches, said Liddell, which is going to take some dollars.

“There are a series of relatively small items, which add up,” he said.

3:09 pm PDT: An annuity question. Zzzzzzzzz.

Analysts continued to try to get Liddell to predict when things were going to take off again and return to the golden times when Microsoft was a regular financial powerhouse.

It was admirable that he refused to take the bait and maintained his tone of semi-doom and lessening-gloom.

“I would not promise that it is going to be significantly better,” said Liddell.

3:18 pm PDT: A question about the latest launch of Office in 2010 and its impact on financials.

Liddell said he did not see a significant impact until 2011.

The next question was also one on revenue: “Is revenue going to grow?” asked one analyst in a kind of desperate-sounding way.

Liddell said Microsoft would be watching costs, which would help. As to revenue, which is less controllable, he could not say.

3:22 pm PDT: Although there have been no queries about Microsoft’s discussions with Yahoo (YHOO) about a search and online advertising partnership–which will cost the company a pretty penny, if struck–there was a question about Google (GOOG) and its Chrome operating system.

“We still believe that people will want a client and an Internet-based experience,” said Liddell.

Translation: Google is a mouse that roared!

The final question was about how various geographies are doing. Asia and emerging markets are a place for growth, said Liddell, followed by North America, especially relative to Europe and Japan.

But, the tone of the earnings call? Economically speaking, it’s still a small world after all.

Microsoft CEO Steve Ballmer: The Full D7 Session (Badda-Bing!)

Kara Swisher — Wed, 01 Jul 2009 07:05:14 +0000

As most know by now, Microsoft CEO Steve Ballmer introduced the software giant’s relaunch of its search offering, dubbed Bing, onstage at the seventh D: All Things Digital conference.

You can see that here, as well as Ballmer demoing the product, which is Microsoft’s biggest and priciest attempt yet to catch archrival Google (GOOG) and Yahoo (YHOO) in the search business.

It is a market where the typically dominant Microsoft (MSFT) is a mouse in comparison, although it is also trying to innovate.

That did not stop Ballmer from doing some roaring about Bing, in an interview with Walt Mossberg, as well as the status of other Microsoft products like its upcoming release of the Windows 7 operating system, an arena where Microsoft does rule.

Ballmer also talked about ongoing talks with Yahoo about a search partnership, and other Microsoft initiatives.

Here’s the video of Ballmer’s full D7 session (this video is missing a promotional video for Bing, which the audience saw, but that Microsoft did not give us video rights to use here):

[ See post to watch video ]

Make Way for Tech Earnings: IBM, Yahoo, Apple and Microsoft on Deck

Kara Swisher — Mon, 20 Apr 2009 14:00:13 +0000

Here come more tech earnings this week, as investors hope the industry can help goose a still shaky economy.

But while the tech industry is healthy, relatively speaking, they probably should not hope too hard to be soaring anytime soon on Silicon Valley’s digital flying carpet.

Last week, Intel (INTC) and Nokia (NOK) both turned in not-so-pretty performances, due to the econalypse, although management was hoping for better days ahead.

Google (GOOG), as it is wont to do, surprised Wall Street with its surprise profit performance, although its sales juggernaut was showing some serious signs of wheezing.

But that was so last week.

IBM (IBM) is first out of the gate today, with analysts expecting a slight earnings increase on declining revenue from a year ago. As long as the tech giant reports a “meh” and not an “ugh,” all will be right here.

Yahoo (YHOO), on the other hand, will get a much closer look-see tomorrow, as most are guessing that its online advertising business has been hard hit and that its previous cost-cutting has not yet made enough of a difference.

In fact, no one is expecting much at all from Yahoo, other than a huge dropoff–almost 30 percent–in profits and a large one–just over 10 percent–in revenues. Ouch!

Most of the questions about Yahoo will likely focus will be on three things:

1.) Whether Yahoo will make an announcement about additional cost cuts, specifically, more layoffs.

2.) Whether CEO Carol Bartz will answer any questions about discussions with Microsoft about search and ad partnership discussions.

3.) What folksy or ribald phrase Bartz will use to describe Yahoo’s current state. Her last one using attack chickens was most excellent.

Apple (AAPL) will report Wednesday and it will likely be all about the iPhone, the exploding apps ecosystem and whether the company can keep on selling its computers in a down economy.

One wonders if someone will ask for a reaction about those new Microsoft commercials, which loudly pointing out how much pricier Apple products are.

Earnings are expected to decline slightly with revenues up slightly.

And, of course, the health of Apple leader Steve Jobs, who is on leave, will also be top of mind on the call, although it is unlikely that the company will comment, as usual.

Lastly, this week, Microsoft (MSFT) will also weigh in on Thursday, with everyone wondering how its powerful main software business is doing, as well as how its less-than-powerful online business is faring.

Also critical will be the company’s outlook on the upcoming rollouts of its redone search service and its Windows 7 launch.

Both earnings and revenue are expected to be down slightly for Microsoft.

But, in this quarter at least, down slightly is the new up.

Department of Déjà Vu: Last Microsoft Retail Store Foray Was a Bust

Kara Swisher — Fri, 13 Feb 2009 14:00:21 +0000

Displaying BoomTown’s advanced age and elephantine cache of meaningless tech memories, after news yesterday that the software giant was plunging into the retail market, I was surprised to find little mention that Microsoft’s last store effort ended in failure in 2001.

That’s not to say it’s a particularly good or bad idea to hire a former Dreamworks and Wal-Mart (WMT) exec named David Porter (pictured here) as vice president of retail stores to create Microsoft-branded stores–or as the company announced yesterday, “to create a better PC and Microsoft retail purchase experience.”

While Microsoft (MSFT) sells most of its consumer products via big-box retail stores like Best Buy (BBY), and the retail market for just about everything is weak, Apple (AAPL) has definitively proven that a well-designed retail store can be a powerful marketing tool.

The visually stunning and infectiously fun Apple stores, in fact, have been an important part of its recent surge in mainstream consumer appeal, becoming hubs of activity and even social life in its mostly big-city locations.

In fact, that was just the idea behind microsoftSF, which was located in San Francisco’s Metreon Sony Entertainment Center.

The huge 8,500-square-foot store, with 160 Microsoft products and related software and hardware from 30 partners, was billed in a June 1999 press release as “an interactive, hands-on retail environment in which people of all ages, from all walks of life and at all levels of technological expertise can explore the benefits technology can bring them. Far more than just another computer store, microsoftSF is a showcase for the latest technology from Microsoft and the hardware and software companies with which it collaborates.”

The microsoftSF store, which I visited several times (but bought nothing, although I was mostly a PC user at the time), was very attractive and the only such store in the world, with a “Road Warrior” arena, a lounge, a gaming area and more.

Said the press release: “To make all this possible, microsoftSF deploys Microsoft Windows and more than 100,000 feet of copper cable, 60 Sony PCs, 18 laptop docking stations, four dual-processor servers powered by Hewlett-Packard Net Servers, a Cisco Systems network, and an array of hidden audio speakers that create 16 individually controlled sound zones.”

And Microsoft CEO (then President) Steve Ballmer weighed in enthusiastically:

“We are delighted to be able to showcase in this one-of-a-kind retail environment the entire range of Microsoft software and hardware, as well as the technology of other companies who share the vision of how the PC and the Internet can empower people any time, anywhere. San Francisco and the Silicon Valley are home to the world’s largest and one of the most sophisticated high-tech audiences, so this was the natural place to create this site–dedicated to showing, in an interactive environment, the way technology can enhance our working, learning, living and playing.”

Not so much, as it turned out. The store closed in 2001.

But that does not necessarily mean that the new and much expanded efforts will have the same experience. The Metreon, which was sold off by Sony, was an odd mall then and still is, although its movie theater is successful.

And, in this effort, Microsoft will have control of the whole enchilada.

Plus, if well done, it is not such a bad idea to have a place–perhaps only in highly-trafficked locations in big cities–to show off its consumer wares, especially its popular Xbox 360 and other products (please, not the Zune!).

More importantly, given the disaster that has been the Windows Vista experience, it is probably a good idea to have a place to get people interested in Windows 7, especially its touch capabilities, when it rolls out this year.

Also, I still like the Surface interactive table, even if it is mocked in a popular video as a “big-ass table.”

Of course, only Apple stores have done well so far in this genre, as everyone, from Gateway (GTW), Sony (SNE), Nokia (NOK), Helio and Palm (PALM), has had rough retail experiences.

So, Porter certainly has his work cut out for him, at least judging from the press release from Microsoft yesterday:

“Defining the time frame, locations and specifics for planned Microsoft-branded retail stores will be Porter’s first order of business. The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.”

Said Porter: “There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for our customers. I am excited about helping consumers make more informed decisions about their PC and software purchases, and we’ll share learnings from our stores with our existing retail and OEM partners that are critical to our success.”

He’ll have to wait to see if the second time is a charm.

What's Up at Microsoft's Professional Developers Conference (Hint: Cloudy With a Chance of Amazon Pain)

Kara Swisher — Fri, 24 Oct 2008 21:58:21 +0000

Next week in Los Angeles, Microsoft will kick off its Professional Developers Conference, a place where the software giant likes to unveil all kinds of news in a big launchtastic flourish.

For all the noise, it’s worth paying attention, because Monday’s outlook will be cloudy, as in cloud computing.

The day will include a speech from Microsoft’s Chief Software Architect, Ray Ozzie (pictured here), and others on, among other topics, its cloud infrastructure service initiatives–designed to match aggressive efforts from Amazon (AMZN) in the space.

There will also be a demo of Windows 7, which will hopefully put an end to the long Vista nightmare when it is eventually released. (To be ahead of the curve, see a video below of Microsoft’s CEO Steve Ballmer and founder Bill Gates showing Windows 7 off at our sixth D: All Things Digital conference in May.)

In all, a Windows geekfest!

Microsoft (MSFT) execs will probably be in a good mood given the decent earnings results the company announced earlier this week for the third quarter. Revenue was up nine percent to $15 billion, even though net profits only increased 1.9 percent to $4.37 billion.

Still, that was a pretty good performance in a down economy, due to strength in Microsoft’s powerful Windows and Office franchises. And despite–as usual–the weakness of its online division.

While the revenue for its MSN, search and advertising network grew to $770 million, or up 15 percent in the quarter, operating losses doubled to $480 million from $267 in the same period a year ago. Search grew more than display advertising, a forward outlook Microsoft that maintained.

And still no digital chief, long promised by Ballmer, in sight either. Sources said that head, who will lead the unit, has still not been selected. (BoomTown is officially beginning to feel sorry for longtime leading internal candidate Brian McAndrews.)

While PDC has never been an online-focused event–this is for the big-dog businesses of Microsoft–it will still be interesting that the event will focus on continued movement toward the cloud.

It’s an inevitable–though decidedly dicey–journey for the software-dependent behemoth. So, the continued transformation should be interesting to watch.

Here is the Windows 7 demo from D6:

The Entire D6 Interview With Microsoft's Bill Gates and Steve Ballmer (4 of 6)

Kara Swisher — Thu, 10 Jul 2008 18:22:06 +0000

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety over the next few weeks in this column.

Here’s Part 4 of 6 of our discussion with Microsoft Co-Founder Bill Gates and CEO Steve Ballmer, who were interviewed together by Walt Mossberg and me on the conference’s opening night.

(I will be posting one video part of the Gates/Ballmer interview every day this week, including Saturday.)

In this video, Gates and Ballmer talk more about Windows Vista and we get a preview of Windows 7, the first time the next version of the powerful operating system has been shown.

[ See post to watch video ]