Longtime Internet entrepreneur Al Warms paid a visit to BoomTown HQ today to show off a new company he has founded called Appolicious.

That is the unusual name Warms–who sold his Participate Media, along with its BuzzTracker content aggregator, to Yahoo in late 2007–has given to a start-up aimed at encouraging discovery and social networking in the Apple iPhone mobile apps market.

The site is kind of a combination of Twitter, Facebook and Yahoo, but devoted solely to organizing and making sense of the app galaxy in the universe of smart phones.

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It looks like the local market is heating up even more, with MSNBC.com announcing the acquisition of Chicago-based EveryBlock.

Sources said MSNBC.com–a joint venture of Microsoft and NBC Universal–paid several million dollars for the “hyper-local” information site, which is up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston.

In June, Time Warner online unit AOL paid about $10 million to buy Patch Media, a platform that does deeply localized coverage of communities on a range of topics.

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Microsoft officially rolled out its next version of its Windows Live Services tonight, with a heavy emphasis on socializing its online offerings and giving users better tools to share all sorts of information from across the Web within them.

Microsoft said the changes–similar to those made by Yahoo and AOL recently–would “begin rolling out to customers in the U.S. over the coming weeks and will be made available globally in 54 countries and in 48 languages by early 2009.”

You might call this the “Facebooking” of Windows Live, which is the brand name for Microsoft’s communications and other related online services aimed at consumers, especially because the much anticipated changes also include a new profile and a “What’s New” feed.

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Former Facebook exec Owen Van Natta will take the CEO job at a music discovery site called Playlist, a move that had been speculated last week, after he did not end up taking another position as head of MySpace Music.

Van Natta’s arrival at Playlist was not the only news for the Palo Alto, Calif.-based start-up–former AOL exec Bob Pittman’s Pilot Investment Group is also investing an undisclosed amount of money in Playlist, and Pittman will join its board.

The site, which has been called Project Playlist, had previously raised several million dollars. The new round of funding super-sized that, sources said, hovering at about $18 million.

“Discovery around music is exploding on the Internet,” said Van Natta to BoomTown, in an interview this afternoon, giving it as his main reason for joining Playlist.

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Someone get a dose of Ritalin stat to the noisy but deeply misguided critics who took news of a huge number of downloads of apps for the Apple iPhone and immediately concluded it was just not good enough.

Thus, as reported today in The Wall Street Journal, 60 million downloads in 30 days–mostly for free apps, but with about $30 million in revenue, and a runway of three million more new iPhones out there too–is a chance to talk about how it all is just so unexciting and how the apps market is officially saturated?

Am I missing something here? One would assume that were these pundits pioneers, they would get to Ohio and declare that going farther west held very little promise, thank you very much!

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When Apple releases its third-quarter earnings after the close today, Wall Street will be looking hard for a solid performance from the company to help buoy a tech sector smacked silly by weak reports from industry leaders Microsoft and Google last week.

But more important to me is what is happening with the plethora of third-party apps now available on the iTunes App Store–both free and paid–for use on the iPhone platform.

That’s because Apple has finally built a platform for adults.

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Project Granola?

Apparently, that’s the jokey nickname that’s been given by some in the company to Microsoft’s new online strategy, in the wake of its failed efforts to acquire Yahoo that ended in a big heap of mess this past weekend.

Now, sources tell BoomTown, it is all about “organic”–hence the image of a healthy handful of granola (except for the fact that, in my experience, nobody really likes granola after eating it as much as they think will before).

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Just because it is the holiday season and BoomTown is feeling all holly and jolly and merry, it doesn’t mean we’re going to back down on the fiasco that was, is and will always be Facebook’s Beacon.

In fact, we’re hopping mad all over again after a talk we had last week with a very smart [...]

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