While Nicki Dugan (pictured here) was not one of the top execs at Yahoo, she certainly is typical of many at the company who stuck with it through many ups and downs.

No longer, according to a memo BoomTown obtained, since the longtime PR staffer–who has been at Yahoo for almost a decade and who was previously with an outside public relations firm that worked for Yahoo–will leave the company Monday.

Read More »

In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

Read More »

Yahoo CEO Carol Bartz declared reorg today on the company’s corporate blog, Yodel Anecdotal.
Here is her entire memo:
Getting our house in order
Posted February 26th, 2009 at 9:16 am by Carol Bartz, CEO
A month and a half in the saddle and today I have the perfect excuse to get blogging.
I’ve been on a whirlwind tour for [...]

Read More »

Late last night, Yahoo’s Tapan Bhat posted an update on the ongoing redesign of the Internet giant’s homepage, a massive undertaking given that 300 million people visit it each month.

Bhat, who is SVP of Yahoo’s Front Doors, Communities and Network Services, said the company was completing the first phase of its “bucket testing” and collecting feedback, but that, “Bottom line is we’re getting closer to the final design, but we’re not quite there yet.”

Indeed not, according to several sources at Yahoo, who said that the massive underhaul of the homepage has been a much more complex, much dicier effort and was taking a lot longer than expected to launch.

And, more importantly, new CEO Carol Bartz is also giving it the once-over.

Read More »

Former Facebook exec Owen Van Natta will take the CEO job at a music discovery site called Playlist, a move that had been speculated last week, after he did not end up taking another position as head of MySpace Music.

Van Natta’s arrival at Playlist was not the only news for the Palo Alto, Calif.-based start-up–former AOL exec Bob Pittman’s Pilot Investment Group is also investing an undisclosed amount of money in Playlist, and Pittman will join its board.

The site, which has been called Project Playlist, had previously raised several million dollars. The new round of funding super-sized that, sources said, hovering at about $18 million.

“Discovery around music is exploding on the Internet,” said Van Natta to BoomTown, in an interview this afternoon, giving it as his main reason for joining Playlist.

Read More »

Dancing and making a video about dancing is obviously something that elevates Yahoo, which is no small thing in this tough period for the iconic Internet company.

In this video, Blog Editor Nicki Dugan takes the well-known dancing-fool Internet celeb Matt Harding of the Where the Hell Is Matt? Web site and places him all over Yahoo for 33 dancing sessions.

The video was recently shown at the company’s all-hands meeting, and it is simply delightful to see Yahoos looking happy simply by tripping the light fantastic.

I think activist shareholder Carl Icahn should make Harding one of his picks for the Yahoo board.

Read More »